For example, images of mountains or trees or outdoor activities might invoke environmental values in consumers. We found that the most common forms of advocacy involved representing nature positively, in both imagery and text, and promoting local community issues, such as local charities.īeer labels convey information about the beer but also about the brewer’s priorities and interests. Humble Sea Brewing Instagram account screenshot Linking beer to the environment and communityĬraft breweries advocate for a wide range of topics. Humble Sea Brewing in Santa Cruz, Calif., hosted a dog adoption event on May 11, 2023, in partnership with the county animal shelter. Since 2018, the number of craft breweries has increased more than 28%, growing from just over 7,000 to just over 9,000 craft breweries in the nation, suggesting breweries are only further saturating towns and cities. Exploring one of two new biomes, Primordial world, an untamed biome rife with volcanic activity and indicative of a chaotic landscape still forming in the new world.Consumers can see this advocacy in action in a variety of ways.įor example: Have you ever been to your favorite local brewery while they’ve hosted a local pet shelter adoption day? Or perhaps grabbed a pint amid a pop-up art exhibit? Perhaps you have purchased a funny – punny – or endearing beer named after a local cause?Īll of these are ways that craft brewers are engaging with their communities, and how beer drinkers are taking part in change rooted in their backyards.Īlthough craft breweries still account for a relatively small proportion of the brewing industry overall – just over 13% by production volume and just under 27% by retail sales – their reach is wide and deep.īy 2018, 85% of people over the age of 21 in the United States had a craft brewery within 10 miles of their residence.Collecting and combining alien relics via a new Artifact System that unlocks powerful benefits.Investing in multiple Affinities to unlock hybrid Affinity units and upgrades for the first time.Playing as one of four new factions, including the Al Falah, a group of nomad explorers descended from wealthy and resilient Middle Eastern states.Unlocking a dynamic set of Diplomatic Traits while activating different combinations in response to the changing world.Shaping the diplomatic landscape by upgrading traits, changing diplomatic relationships, and leveraging the benefits of your allies, all with political capital.Building floating settlements and accessing natural resources hidden beneath the seas of the alien planet, while alien beasts with unique abilities inhabit the water and challenge players in distinctive ways.Here are some of the new features you can expect in Rising Tide: “Whether colonizing the planet’s oceans, acquiring new Affinities or meeting exotic new leaders, aliens and units for the first time, Rising Tide offers more ways for players to write their own stories on a new world.” “Rising Tide builds upon the lore of Beyond Earth, breaking away the historical boundaries of the original franchise and furthering mankind’s search for a new home in outer space,” said Sid Meier, director of creative development at Firaxis Games. The expansion will also give the player four new factions to choose from along with an improved diplomacy system. Rising Tide will introduce ‘aquatic gameplay’ to the game which allows players to explore and colonize the oceans and battle against its alien inhabitants. The expansion, Rising Tide, will cost £19.99 and introduce new features and playable factions to the game. Civilization: Beyond Earth will get its first expansion this autumn, 2K Games and Firaxis has announced.
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